
Bespoke
Cut with discipline. Worn with ease.
The bespoke process, from first conversation to final press.
Bespoke at Welsh & Jefferies begins with cloth — thousands of designs, weights and qualities — and a conversation about how you live and what the garment is for. From it, the cutter draws a defining style for you alone, recorded in a hand-cut paper pattern the house keeps and refines for as long as you order.
The cut is the house’s own: quite slim, semi-military, square of shoulder, with a clean chest and a shaped waist. It is a structure built to be worn softly — in town suiting, in country tweed, in linen or in silk.
The process





Consultation
Cloth, purpose and style — chosen from thousands of designs, weights and qualities, with the cutter’s advice.
Measurement
Measurements are taken while reading the figure — how you stand, carry and move — and a unique paper pattern is drawn by hand.
First baste
The garment is basted — loosely sewn — for the first fitting, then stripped back and recut as the pattern is corrected.
Forward fitting
Details settle at the forward fitting — balance, collar, sleeve and button stance — typically the second fitting for a first commission.
Finish
Hand-padded canvas, hand-sewn buttonholes and edges, and a final press that sets the shape for good.

Ladies' tailoring
Ladies’ Bespoke
Led by Yingmei Quan, winner of the 2011 Golden Shears — jackets, three-pieces, capes and coats cut to the figure.
Ladies’ bespoke is not a sideline at Welsh & Jefferies; it is one of the house’s strengths. Since Yingmei Quan joined in 2009 the ladies’ clientele has grown from London across Europe, China and Hong Kong.
“What I love about tailoring is the detail — your eyes have to act as a camera to capture everything,” Quan told China Daily in 2017. And on wardrobes: “I don’t want them to open up their wardrobe and it be full of the same suits.”
The work runs from sharply waisted jackets and three-pieces to capes and wrap coats. The process mirrors the gentlemen’s — pattern, baste, fittings — rethought at every step for a woman’s figure and wardrobe.
Cloth
The cloth books
The books on the shelves are the list the house has long carried — Lesser, Smith Woollens, Dugdale, Holland & Sherry, W Bill, D’Avenza, Dashing Tweeds, Caccioppoli — alongside Scabal’s woollens and rarities. The stocked list changes with the seasons; ask what is on the table now.
The shop welcomes the experimental: Song-brocade silk from Suzhou, pure vicuña, gold-threaded worsted, velvet for the evening. If a cloth exists, it can usually be found.

- Woollens and rarities
- from Super 150’s to gold thread
What to expect
- Timeline
- Typically 8–12 weeks
- Fittings
- Typically 3 or more
- Cloth
- 500+ options in the shop
Figures are indicative and confirmed at your consultation — first commissions take the longer road, repeat orders the shorter.

Begin a commission
An hour in the shop with cloth on the table is the best way to start.
Book an appointment